Quality commitment, aesthetic appreciation, and environmental sustainability form the connecting threads between the Tour of the Alps, the euro-regional cycling showcase running April 21-25 across Tirol, Südtirol/Alto Adige, and Trentino, and MAK—the Brescia-based Italian market leader in aluminum alloy wheel manufacturing and sales.

The partnership unites two seemingly different organizations that share excellence as their hallmark, built on teamwork and environmental responsibility.

Established in 1991 through a joint venture between metallurgical manufacturing and automotive sales specialists, MAK has developed into a respected national and international brand through innovative designs appealing to diverse motorists. In 2024, the company completed a major reshoring initiative, returning its entire wheel production to Italy while investing in facility expansion, new robotic workstations, and advanced painting technology.

Following ‚Lean Thinking‘ principles, MAK emphasizes waste reduction, process optimization, and the continuous pursuit of efficiency and quality through collaborative teamwork. Environmental sustainability stands as a core priority for the Italian manufacturer, which invests in alternative energy, production waste recovery, and logistics streamlining.

These commitments mirror Tour of the Alps‘ own values—an event distinguished by quality, innovative format, and environmental protection initiatives. The Alpine ecosystem represents a precious yet vulnerable treasure: preserving it is essential for residents and visitors alike, and consequently for the euro-regional event that has established CO₂ emission reduction as a strategic priority. This commitment manifests through various measures, including the abatement of pre and post-stage transfers.